Engineered for the committed.

Snapbac is an all-in-one fitness garment that helps athletes get the most out of their training. It features an innovative and one-of-a-kind compression mesh that allows athletes to apply heat and ice – with packs that lock into place.

We wanted to create a brand and visual identity that communicate Snapbac’s unique science and demonstrates its use and benefits.

Agency: Mother § Role: Design Director

Jr Designers: Sera Lee & Hoang Truong § Art Director: Clare Jensen